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A Family Passion for Celebration
Balloons by Ethel Inc is a family-owned business dedicated to transforming your special moments into unforgettable experiences. Our journey began with a simple passion for creating beautiful, personalized celebrations.
Our Story
We believe every event should reflect the unique personality of its host. We’ve dedicated ourselves to designing elegant and creative decorations since 2022. Every detail, from color palettes to textures, is thoughtfully considered, creating an unforgettable atmosphere.
From Logistics to Artistry
Our founder, Ethel Rodriguez, spent many years in the airline industry as a flight attendant. Later, she transitioned to a career in logistics, where she spent over two decades organizing events. This experience cultivated her love for event planning and design.
Finding Our True Calling
Ethel's dream of professional decorating began when she became a certified party decorator in Miami, Florida. Our family's journey in the world of celebratory decor truly took flight when we established our business after moving to Palm Coast.